What It Was

A delicate and sophisticated touch was required in order to introduce Sue (the most complete T-Rex ever discovered) to the donors who supported the project.

What We Did

Lightswitch utilized theatrical fixtures and effects in order to enhance the sense of drama leading up to and culminating in the moment when the curtain dropped and Sue, the T-Rex, was first unveiled.

Why It Worked

The huge dinosaur was revealed to the audience with strategic lighting, while ambient lighting was maintained for the rest of the event in the great hall of the Field Museum.