Scripps Networks UpfrontScripps Networks | New York City, 2012
What It Was
Celebrity guests Alton Brown and Andrew Zimmern joined Scripps Television executives at the network’s upfront meeting in New York City. A leader in lifestyle media, Scripps owns popular channels like Food Network, Travel Channel and HGTV. The network educated advertisers about its diverse range of brands on a national tour that included a presentation held at Foxwoods Theatre on Broadway.
What We Did
Lightswitch adapted original video content from LDJ Productions, the tour production company, for use at Foxwoods Theatre, home of the hit musical Spider-Man: Turn Off the Dark. Unlike other venues on the tour, Foxwoods featured a complex video system that required special considerations. Designed and programmed for Spider-Man by Lightswitch, the system includes large-scale, tracking LED panels that flank the stage. We rescaled the video content to fit within Foxwoods’ larger monitors, ensuring that it looked clean and sharp. Using color schemes and graphics that were unique to each Scripps brand, the animated video content created a lively backdrop that framed the stage and focused attention on the presenters.
Why It Worked
Lightswitch leveraged its position as the media designer and programmer for Spider-Man to create a compelling event for Scripps on a fast-track schedule. With just 24 hours from the initial rehearsal to the live event, we set the stage for Scripps’ upfront presentation within the theater’s tight timeframe, allowing the Broadway show to go on as scheduled the following day.