What It Was

Fourth Phase, an entertainment lighting and projection company, had a product that needed to be revealed in a controlled theater environment at Lighting Design International (LDI). The tradeshow booth, therefore, needed to be different from all of the others on the trade show floor: no loud music or flashing lights.

What We Did

As the doors to the "theater space" opened, large nature photographs and huge views of the world were revealed to the guest, adding a strong visual draw into the space.

Why It Worked

By bathing the product display areas in a warm glow, the remaining floor space in the booth was inviting, bringing people into the booth and keeping them there. This booth won best booth design at the show.