What It Was

Pacific Bell Park is the San Francisco Giants beautiful new stadium. The larger than life Coke bottle and baseball glove are prominent fixtures in Coca Cola's Fanlot.

What We Did

Both the Coke bottle and glove are lit to stand out at any time of the day and in all weather conditions. The bottle has many preprogrammed sequences that are activated via the Entertainment Technologies playback control system.

Why It Worked

The sequences vary from game win and seventh inning stretch to a bursting bubble celebration with each homerun. This unique advertising approach also adds excitement for fans at each game.