What It Was

Martin Brinkerhoff and Mitsubishi decided to produce a highly theatrical show at the O’Keefe Center in Toronto

What We Did

Within the Broadway type venue, Pigi projections illuminated scenery and were mixed with rear video projection. Actors danced, roller-skated and flew across the stage. Executives gave speeches from rolling scissor lift platforms.

Why It Worked

Lighting was designed to create general excitement, while at the same time focusing attention on, and enhancing, each of the dramatic activities. Extensive use was made of layering projections, successfully lighting scenery, actors and, of course, the cars.