What It Was

Lifetime TV wanted to create a bright and clean look for their New York, Los Angeles and Chicago Upfront meetings.

What We Did

The concept for the network's identity is a women's travel journal opened onto a light box.
Lightswitch took this concept and designed it to work with large format projection, which was the perfect choice for a large ballroom meeting. We designed the vibrant imagery to be shown on a 20' tall by 60' wide rear projection screen.

Why It Worked

These bigger than life images impressed the audience and helped to make the show a huge success.