What It Was

Electronic Arts heads to Comicon to showcase their upcoming game titles to VIPs and media. Taking over a pair of San Diego nightclubs, EA turned to Plumbago Productions and Lightswitch to transform the space into distinct environments for each game title.

What We Did

Lightswitch worked with the Plumbago team to conceive unique and impactful art direction for the various spaces and themes. Utilizing a lighting package of energy-efficient color-changing LED fixtures as well as a number of practical and household fixtures, we were able to use the limited existing power supplies, without having to incur the cost of importing power form a generator. The simple and flexible lighting package also allowed a great deal of imporovization and adaptation as the environments were realized.

Why It Worked

The simple yet vibrant lighting complimented both the elaborate and simple scenic elements to create settings rich with color and vibe. The audience experienced each game in a unique setting that enhanced the experience, while being efficient and effective.